Providing both underlying theory and practical solutions, Analytics the Right Way is a thorough exploration of how to create tangible business value with data. Written by Tim Wilson, seasoned industry professional with more than 20 years of proven experience, and Dr. Joe Sutherland, renowned professor and consultant who served in The White House during the Obama administration, this book shows readers how to find the answers to common data and analytics frustrations and anxieties, including lack of actionable insights, ineffective recommendations, difficulties scaling, and unclear ROI.
Written in accessible language with helpful illustrations to elucidate key concepts included throughout
Explains the economic, institutional, and psychological factors that inadvertently reinforce misconceptions of data and analytics and the misguided allocation of resources and efforts
Introduces the potential outcomes framework, a mental model through which to view decision making and the possible versions of the world that may emerge as a result of the decision you make
Shows the three fundamentally different ways that data can be used within an organization to drive value: measuring performance, validating hypotheses, and enabling operational processes
Shares ways that digitally enabled, profitable, AI-first enterprises are distinguished by the leader's ability to elegantly weave the three uses of data together
Analytics the Right Way is an essential resource for business leaders, entrepreneurs, data and analytics professionals, executives, and all professionals seeking to cut through the noise and start putting data to use in a way that is productive, profitable, and even fun.
Who This Book Is For
You visited this website, which means you’re thinking that something about the way you and your organization use data and analytics is not “right.” Time and again, the executives, managers, and new hires who make up our clients, colleagues, and friends have expressed to us their anxieties related to how they and their teams are using data and analytics:
If any of these quotes feel familiar, then this book is for you. We’ve heard these frustrations in every data-related function in nearly every industry, ranging from pharmaceuticals to health care, retail, financial services, and consumer packaged goods. And we’ve worked with clients in all of these industries to shift their approaches. Putting your data to use can be productive, profitable, and even fun! That’s why we wrote this book: to guide business leaders who want to use their data effectively.