Measure the Book's Value: Submit Your Chapter Assessment

Choose the chapter you'd like to score, answer the two questions, and then click "Submit" to view results from all readers.

Question 1
The information and ideas presented gave me a new and better way to approach using data.


Question 2
I expect to apply the information presented to the way I work with data in the next 90 days.









*Your IP address will be logged when you submit, to prevent duplicate responses.

Measuring the Value (Performance) of this Book

We want this book to deliver meaningful value to you, so we’re practicing what we preach: readers have the opportunity throughout this book to report its performance for them...live online!

We will state our intentions for the book using the “two magic questions” of performance measurement, which we will describe in Chapter 5:

Magic Question 1:
What are we trying to achieve with this book?

We want to arm you with a clear and actionable framework and set of techniques for efficiently and effectively getting more value from your data and analytics.

Magic Question 2:
How will we know if we’ve done that?

While this could be measured in numerous ways, we’re going to keep it concise by asking you to respond to two statements as you complete each chapter in the book:

If You Just Want to See the Results

View Results
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About The Authors

Tim Wilson has been an analytics practitioner since 2001, working in roles from business intelligence at high-tech B2B companies, to analytics leadership at marketing agencies, to consulting with Fortune Global 500 companies to improve their analytics investments.

Dr. Joe Sutherland has worked as executive, public servant, and educator for the Dow Jones 30, The White House, and our nation's top universities. His firm, J.L. Sutherland & Associates, has attracted clients such as Box, Cisco, Canva, The Conference Board, and Fulcrum Equity Partners. He founded the Center for AI Learning at Emory University, which focuses on AI literacy and integration for the general public.